Words that rank.
Work that speaks.
Research-backed B2B SaaS content across operations tech, telehealth, and marketing tools — written to rank, convert, and build long-term brand authority.
Content Writing Portfolio
Operandio
Ivy Rx
Pin Generator
Medium
Earlier Work
SEO & GEO Results
Every keyword and traffic figure below is tied to content I wrote or strategized. Snapshots are from live tool data, not projections.
Pin Generator
Pinterest automation tool. Programmatic + editorial SEO content push — clicks more than tripled between measurement windows in Google Search Console.
IvyRx
Telehealth & compounded-medication brand. Review-style and educational content now owns page-one positions for high-intent comparison queries — traffic climbing month over month.
| Keyword | Position | Monthly volume |
|---|---|---|
| henry meds reviews | #1 | 16,000 |
| sermorelin before and after face | #1 | 1,100 |
| ivy rx (branded) | #1 | 5,200 |
Operandio
Operations & workforce management SaaS. Content engineered for AI retrieval now gets Operandio named and cited inside Google’s AI Overview for its money keyword — ahead of larger competitors.
| Keyword | Position | Monthly volume |
|---|---|---|
| internal audit of restaurant | #1 | 100 |
| restaurant freezer temperature | #1 | 100 |
| walk in cooler temperature | #2 | 200 |
| what temp should freezer be | #9 | 3,200 |
Content Strategy
AI Content SaaS · Stealth
Full go-to-market content strategy for a pre-launch AI content platform. I reverse-engineered 95 published articles and 4,687 tracked conversions into a BOFU-first framework, then built a 109-topic idea bank — every topic mapped to a verified customer pain, a business-value score, and target keywords.
- Pain-hook system: every topic anchors to a pain verified in the 275-review dataset — including a competitor’s lifetime-deal reversal that burned an entire customer cohort.
- Prioritization model: topics scored by business value and conversion potential, so the first 4 months target the highest-converting BOFU formats before scaling out.
- AI-search ready: category-specificity and JTBD topics selected specifically for LLM citation and AI Overview visibility.
Review Mining Research
415+ customer reviews mined, sentiment-coded, and tagged across G2, Trustpilot, Capterra, Reddit, Yelp and Google — turned into pain/gain maps that drive positioning, messaging, and content angles. Download the actual working files below.
AI Content SaaS · Stealth
- Competitive VoC sweep of Surfer, Frase, Clearscope, MarketMuse, NeuronWriter & Content Harmony (2018–2026).
- Every review sentiment-coded and key-phrase tagged with source links.
- Output fed directly into the 109-topic content plan above.
Operandio
- Operandio + competitor reviews coded into pains and gains with primary & secondary keyword tags.
- Surfaced themes — time savings, franchise consistency, compliance — that shaped the content that now ranks (see results above).
Rebolt
- Mined reviews of restaurant-marketing agencies to map why owners fire them: pricing minimums, account-management neglect, wasted ad spend.
- Pain/gain map became the backbone for positioning and BOFU comparison content.
Words From Clients
“Working with Wesley was an absolute pleasure. He answered all my questions and tailored the articles to my specifications. This is his work process:
- Stage 1: Your audience research — problems, desires, what they’d hope to get from reading your articles
- Stage 2: Keyword research
- Stage 3: First draft
- Stage 4: Copyscape & Grammarly check
- Stage 5: Revision — guaranteed revision to your satisfaction
“I worked with Wesley to develop and publish content for my blog. Wesley had great ideas, was extremely responsive, was very polite and very open to feedback. I’ve worked with many freelancers and Wesley really stands out for all of these qualities. Thank you Wesley!”
“I had the pleasure and opportunity working with Chuks on some products. Great experience, excellent delivery time and completely understands and meets required specifications. I highly recommend.”